OUGD501 / Practical / Finished graphic props

Stickers:

 Name tag:

Forms:

Folder:

Laminated posters / signs:

 List of doctors names:

Surgery business cards:

OUGD501 / Study Task 09 / CoP 3 proposal

I would like to broaden my knowledge on other aspects in design, this is why I am interested in looking at furniture design, architecture, or craft and relating it back to graphic design. I am interested in trying to observe and understand the boundary between architecture / furniture design and graphic design, and how we as viewers, users, consumers, and products of, interpret the language of these disciplines. In general, 3D design is something I would like to explore and research. It is clear that you can see through the artistic movements through the eras that all art and design disciplines reflect each other in different ways, whether it be through form, ideologies or function. 

Another topic I am interested in exploring is the meaning of graphic design, and where it stops being graphic design and crosses over on to something else. This leads to looking in to where the line between art and design lies, where then I could explore the two, questioning the philosophy behind the purpose of art. 

I am also interested in looking in to the psychology behind graphic design, and what good ‘taste’ really means in design exploring other areas of design such as furniture design, architecture and product design in this way. I could also look in to the psychology behind advertising as this is another area of graphic design in which I haven’t touched on before. 

OUGD501 / Study Task 08 / Evaluating CoP practical work

My initial aims for the practical side of context of practice was to explore what the graphic designers job exactly would be when designing and creating props for a film set. After looking through many scripts ‘Cuts’ was chosen as there was a lot there to design (surgery branding, as well as posters, forms etc), not only this but as it was a surreal story line, it was open to my own interpretation what era it was set in. I decided not to set it in a specific era, allowing me to make up the world. With my designs I tried to reflect the surrealism of the film, taking influences from 1990’s design as a lot of the graphic design for things like leaflets and posters in surgeries can be dated. 

Everything has been printed digitally as this is the most appropriate way for these props. I have laminated the posters as this how they would be in a real doctors waiting room, and therefore would be the same for on set too. I used an off white stock for everything that the main branding of the surgery was on, this is because in the talk with Annie Atkins, she mentions you don’t use bright white paper a lot as this would jump out at the audience. After digitally printing everything I used pen to fill the forms in and write on the labels I had printed, this gives the props more of a real feel as this is how they would be used on set.

Annie Atkins’s interviews / articles and talks were the most beneficial source when it came to designing these props as she gives a really big insight in to graphic props, across films as big as The Grand Budapest Hotel to much smaller jobs too. 

Feedback sessions were most beneficial for designing these props as some things proved to be a lot more popular than others (such as the stretched / distorted type). The finished designs have turned out successfully as I personally feel that they have a surreal feel to them, but can still imagine them on set for a doctors surgery. I have tested to see what the props would look like on set by placing them into pictures of real doctors waiting rooms, this gives a better feeling as to what they could really look like on set.  

To develop this practical response further I would have liked to create more, such as leaflets, more posters - possibly designing an infographic too. If I had more time I would re-do the forms again as I think the text appears too large on the final copies and this makes them look a little unrealistic. However, overall I am happy with my outcome and have really enjoyed creating these graphic props and would thoroughly enjoy doing this again in the future. 

OUGD501 / Practical / Development / Finished designs before print

The designs which are beige and blue will be printed on to an off white / beige stock. The poster and 'quiet please' signs will be laminated as this is how they would be in a waiting room. 

Stickers:

 New patient form:

 Doctors list:

 Poster for waiting room:

 Doctors name tag:

 Surgery business card:

 Pregnancy form:

Mock-ups of how it could look in a doctors waiting room:

OUGD501 / Practical / Development / More forms

I've found a few different doctors forms online, I want to make one of these for the scene as well as fill it out with hand writing as this will bring a sense of realism to the props.

OUGD501 / Practical / Development / Stickers

I have designed some stickers to stick on to folders which the doctors would use to write patients names on. I have used the lines from a school exercise book as it gives the appearance of it needing to be filled out. 

As this is a made up world, I thought it could be funny to create some stickers the patients would get if they were pregnant, (as in the scene the man is pregnant, so it's a humorous and surreal setting). I have tried out various different typefaces to best try and represent cliche girl and boy aesthetics. 

The distorted type on the stickers adds to the playful aesthetic I am trying to achieve as well as serve a purpose. On the 'congratulations you're pregnant' sticker, the word 'pregnant' has been stretched to mimic a protruding, pregnant belly.

OUGD501 / Practical / Development / Poster

After asking people what kind of posters you would see in a surgery / gynaecologists, I got given the idea to do a 'breast is best' poster. I have experimented with distorting and stretching the type - an influence from the 90's design I was looking at.

OUGD501 / Practical / List of doctors names

Below are experiments and developments of a list of doctors names which would be shown on the wall of the surgery. I wanted to keep within the beige and blue branding to make the aesthetic fairly consistent. I have experimented with different colours, which if chosen would then mean changing the overall branding for the surgery. However asking for feedback on what branding worked better, the beige and blue was most successful.

OUGD501 / Practical / Development / Doctors form

I've looked at various doctors forms online to see the kind of layout most commonly used. I want to design my own one of these for the scene. The layouts shown below are very grey and straight forward, to create authenticity within the scene I am designing for I will need to follow these traits to an extent - it will need to be legible and easy to fill out, although as I am designing for made up world and time, it can be a lot more fun.