- Consider your aims carefully
- Identify a population and sample
- Concise title
- Easy to understand questions (how much time will they have to complete your questionnaire?)
- Open or closed questions...multiple choice?
- Avoid leading questions – strive for the most honest answers
- Go from the general to the particular
- Go from factual to abstract questions
- Go from closed to open questions
- Leave demographic and personal questions until last
50+ people
Anonymous
Don't ask just graphic designers
What is it I want to know?
What do I want to find out?
What research method is most appropriate?
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