Wednesday, 9 November 2016

OUGD601 / Walter Benjamin's The Work of Art in the Age of Mechanical Reproduction

It was recommended I look at the essay by Walter Benjamin The Work of Art in the Age of Mechanical Reproduction (1935).

Main ideas in the essay:

- Benjamin argues that technology is changing art, just like our changing perceptions.


- All art is replicable, which brings into question the worth of the art if it is not “original.” 

- Copies do not duplicate that original aura. 

- This continuous reproduction affects our apperception and causes a decay of the aura

One of art’s functions is its value: its “cult value” and its “exhibition value.” 

Cult: Originally, art was meant to be magical and hidden from the outside world, a “magical” projection of early man’s inner aspirations.

Exhibition: Modern “emancipation” of art has increased the chances for it to be on public display as means for profit and economy. 

The shift between original “cult value” and modern “exhibition value” has thus transformed the overall quality of the art produced.



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